Boost your retail sales with DETA's expertise

An external Revenue Director to boost the growth of your retail business

In the retail sector, businesses face major challenges: increased competition, rapidly evolving consumer behavior, and constant pressure on margins. Without clear sales direction, your sales can stagnate, your margins erode, and your teams become less effective.


With DETA's expertise, you benefit from an external Revenue Director who structures your sales, optimizes your processes, and manages your teams. You gain visibility into your pipeline and have a concrete action plan to accelerate your revenue in a predictable and sustainable way.

As a leader, you know that a lack of structure can hinder your results.

In the retail sector, a lack of alignment and sales tracking is common. Poorly defined conversion processes, underutilized tools, or inefficient inventory management can quickly impact your performance and profitability.


DETA's expertise provides you with an external Revenue Director who understands your specific retail challenges. They structure your sales, optimize your processes, and guide your teams to make your sales more predictable and aligned with your strategic objectives.

DETA integrates the commercial expertise you need, right where you need it.

At DETA, you have direct access to an external Revenue Director who understands your retail challenges and acts as a strategic executive integrated into your business.

This approach allows you to:

  • Structure your sales and processes for greater clarity and efficiency.
  • Optimize your tools and performance indicators to better track your results and opportunities.
  • Support your sales teams and store managers with tailored guidance to meet your specific needs.


    • Imagine benefiting from strategic sales leadership without having to hire a full-time executive. You get agile and efficient support, perfectly aligned with your priorities and challenges in the retail sector.

    Our four-step process

    Used for all our mandates, this structured process allows us to obtain concrete and measurable results, while ensuring continuity and clarity in our approach.

    01

    Diagnostic et Analyse

    We identify your challenges and opportunities through an in-depth analysis of your business processes and performance.

    02

    Defining Objectives and Priorities

    We establish a clear roadmap, prioritizing strategic actions to maximize your growth.

    03

    Solution Design

    We develop tailored tools: sales script, sales cycle mapping, tool optimization and targeted training.

    04

    Implementation and Support

    We support you in the execution of strategies, with personalized follow-up to ensure concrete and lasting results.

    01

    Definition of Objectives

    Our DETA Experts, acting as external Revenue Directors, discuss with you to clarify your business priorities: increasing average basket size, customer loyalty or optimizing conversions in store and online.

    02

    Diagnostic et Analyse

    Our DETA experts analyze your sales processes, tools, and performance: opportunity management, inventory tracking, and sales conversion. We identify your main challenges and the levers to structure your sales and align your teams.

    03

    Prioritized Action Plan

    Based on the diagnosis, our DETA Experts will provide you with a detailed and prioritized action plan. This gives you a clear roadmap to improve your results, shorten your sales cycles, and align your sales efforts with your strategic objectives.

    04

    Implantation

    Our DETA Experts support you in implementing the recommendations, incorporating practical tools such as our DETA Playbook. You benefit from personalized support to strengthen your sales performance and achieve your objectives.

    $5M

    Revenues Generated

    100%

    Customer Satisfaction Rate

    25

    Completed Mandates

    Frequently Asked Questions about DETA

    What is an External Revenue Director (DETA Expert)? An External Revenue Director acts as a strategic executive who structures and optimizes your sales without requiring a permanent hire. They provide targeted expertise to quickly improve your sales and achieve your business objectives.


    How can a DETA Expert help my professional services business? A DETA Expert brings specialized sales expertise and strategies tailored to your market. For professional services, this means better opportunity management, smoother team coordination, and a clear view of your pipeline to increase revenue and profitability.


    What can I expect if I work with DETA? From the very first weeks, you'll see our DETA Experts in action, without interrupting your operations. You'll benefit from concrete analyses, strategic recommendations, and action plans to improve your sales and structure your teams. Our approach guides you step by step, directly at the heart of your business.

    The positions that our DETA Experts can fill

    At DETA, our DETA Experts, acting as External Revenue Directors, have held strategic positions or held responsibilities equivalent to those of:


    • VP of Sales
    • VP Sales and Marketing
    • Sales Director
    • Business Development Manager
    • Sales Manager


    Thanks to this field experience, our DETA Experts understand the concrete challenges these roles face on a daily basis. They know how to structure, manage, and improve your sales in a practical way that is tailored to your business needs.


    With DETA, you benefit from a versatile resource that combines strategic vision and operational expertise, all in a flexible and efficient format to support your business.

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