Who are we?

Revenue growth experts to structure and propel businesses

Novera helps SMEs structure their growth and generate revenue in a predictable way.

We intervene when growth still depends on word-of-mouth, referrals, or irregular opportunities.

We analyze your current strategy and processes, identify what is hindering performance, and implement a simple system that allows you to attract qualified customers, increase conversion rates, and build customer loyalty.

Our objective is clear:

Helping you build stable, predictable and sustainable growth.

Why Novera exists

Novera was born from a reality observed in SMEs: many companies make efforts to grow, but their revenue strategy is not clear and the results become difficult to predict.

Novera was created to change that.

We help leaders clarify their strategy, structure their sales process and put in place a growth system that supports their long-term vision.

Growth that is based neither on luck nor chance, but on a solid structure.

Our mission

Our mission is to help SMEs build sustainable growth by aligning their acquisition, conversion and retention efforts.

We analyze your current strategy, identify the obstacles that limit growth and implement a simple, measurable system adapted to your reality.

We support your team so that growth becomes predictable, controlled and scalable, without depending on chance or word-of-mouth.

About Marcelo Salinas

Marcelo has developed his expertise in business growth across several international markets.

He studied and worked in Dubai, Latin America, and Canada, alongside entrepreneurs seeking to structure their growth and increase their revenue sustainably. In these dynamic environments, he helped implement acquisition strategies, sales processes, and performance tracking systems that enabled companies to transition from erratic to controlled growth.

These experiences, in very different markets, allowed him to understand a simple reality:

Growth is not a matter of luck.

It's a systemic issue.

With Novera, Marcelo now supports SMEs to help them build a clear, repeatable and predictable growth model, adapted to their reality, their resources and their ambitions.