Boost your sales in distribution and the supply chain with DETA's expertise
An external Revenue Director to boost your sales within distribution and the supply chain
In this sector, sales depend on perfect alignment between sales teams, logistics operations, and inventory management. Without clear sales direction, your sales efforts can slow down, your margins can shrink, and your teams can become less efficient.
With DETA, you benefit from an external Revenue Director who links your sales to your operations: he structures your processes, improves coordination between sales and logistics, and maximizes your revenue.

As a leader, you know that a lack of alignment between sales and logistics hurts the bottom line.
In Distribution and Supply Chain, a poorly managed pipeline or insufficient coordination between sales and distribution can slow down performance.
DETA's expertise provides you with an external Revenue Director who structures your sales, improves collaboration between your sales and logistics teams, and coaches your teams. This approach helps you increase your revenue while ensuring the smooth running of your operations.
DETA brings commercial expertise to where you need it most.
At DETA, you benefit from an external Revenue Director who understands your distribution and supply chain realities and acts as a strategic executive at the heart of your business. This approach allows you to:
- Structure your sales and processes for greater clarity and efficiency.
- Optimize your tracking tools for better visibility into your results and orders.
- Support your sales teams and managers with personalized coaching.
Imagine a scenario where your organization has strategic sales leadership without the burden of a full-time position. This allows you to benefit from agile and efficient support, tailored to your priorities and challenges.

Our four-step process
Used for all our mandates, this structured process allows us to obtain concrete and measurable results, while ensuring continuity and clarity in our approach.
01
Diagnostic et Analyse
We identify your challenges and opportunities through an in-depth analysis of your business processes and performance.
02
Defining Objectives and Priorities
We establish a clear roadmap, prioritizing strategic actions to maximize your growth.
03
Solution Design
We develop tailored tools: sales script, sales cycle mapping, tool optimization and targeted training.
04
Implementation and Support
We support you in the execution of strategies, with personalized follow-up to ensure concrete and lasting results.
01
Definition of Objectives
Our DETA Experts, acting as External Revenue Directors, will discuss with you to clarify your business priorities: conquering new market segments, improving order management or strengthening your relationships with your strategic clients.
02
Diagnostic et Analyse
Our DETA experts analyze your sales processes and performance, including order management, customer follow-up, and opportunity conversion. We identify your key challenges and areas for improvement to better structure your sales and coordinate your teams.
03
Prioritized Action Plan
Based on the diagnosis, our DETA Experts will provide you with a detailed and prioritized action plan. This gives you a clear guide to improve your results, reduce order processing times, and better align your sales efforts.
04
Implantation
Our DETA Experts support you in implementing the recommendations, incorporating practical tools such as our DETA Playbook. You thus benefit from personalized support to strengthen your sales performance and achieve your objectives.
$5M
Revenues Generated
100%
Customer Satisfaction Rate
25
Completed Mandates
Frequently Asked Questions about DETA
What is an External Revenue Director (DETA Expert)? An External Revenue Director is a strategic executive who structures and optimizes your sales without the need for a permanent hire. They provide specialized expertise to boost your revenue and achieve your objectives.
How can a DETA Expert help my distribution and supply chain business? A DETA Expert offers specialized sales expertise and strategies tailored to your industry. For a distribution and supply chain business, this means better order management, seamless coordination between sales and logistics teams, and a clear view of your sales pipeline to increase revenue and profitability.
What can I expect if I work with DETA? From the very first weeks, our DETA Experts work directly within your company, without disrupting your operations. You benefit from precise analyses, strategic recommendations, and an action plan to structure your sales and improve your results. Our approach is practical and tailored to your priorities.
The positions that our DETA Experts can fill
At DETA, our DETA Experts, acting as External Revenue Directors, have held strategic positions or held responsibilities equivalent to those of:
- VP of Sales
- VP Sales and Marketing
- Sales Director
- Business Development Manager
- Sales Manager
Thanks to this field experience, our DETA Experts understand the concrete challenges these roles face on a daily basis. They know how to structure, manage, and improve your sales in a practical way that is tailored to your business needs.
With DETA, you benefit from a versatile resource that combines strategic vision and operational expertise, all in a flexible and efficient format to support your business.
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